Trademarks & Logos
Below is small sample of the different trademarks and logos that I've designed in the past couple of years. Most of them made the final cut , but a few were banished to the cutting room floor. Regardless of their end status, all at one point were a core part of greater identity systems that were developed to work hand-in-hand with the client's visual needs.
"The principal role of a logo is to identify, and simplicity is it's means... It's effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness."