© 2020 WIEDMAN DESIGN Co

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WORK No.07

Trademarks & Logos

Below is small sample of the different trademarks and logos that I've designed in the past couple of years. Most of them made the final cut , but a few were banished to the cutting room floor. Regardless of their end status, all at one point were a core part of greater identity systems that were developed to work hand-in-hand with the client's visual needs.

"The principal role of a logo is to identify, and simplicity is it's means... It's effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness."

~PAUL RAND