LOGO DESIGN / POSTERS / TAGLINE / APPAREL / ILLUSTRATION / SIGNAGE
With the influx of tech talent to the Fargo/Moorhead metro area, the rise of tech meetup groups has grown substantially in recent years. One day, a few of these meetup members thought "wouldn't it be nice to get all of the other meetups together for an evening?" And thus, Tech Tailgate was born.
The Tech Tailgate team asked WDCo. to create a visual identity system that covered the gamut – logo, custom illustrations, iconography and patterns – to bring regional recognition to their very niche event. The end result has been nothing short of a success, as plans are already in the works for the 5th annual event for the F/M market, as well as inaugural events for groups in Ohio, Pennsylvania and New York.
"During our ideation phase, we were really able to show the meaning, energy and purpose of the event and how we wanted it portrayed to the community."
~MEGAN OTTO / FARGO GIRL DEVELOP IT CO-FOUNDER